VelvetStay™ — Bold, polished lips that last all day without constant touch-ups
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Bold lips that stay beautifully put for up to 24 hours!
Meet VelvetStay™: the bold, full-coverage matte color that helps you feel pulled together from your first coffee to your last plan. Its smudge- and transfer-resistant formula is designed to last up to 24 hours, so you can worry less about marks on glasses, clothes, and masks. Enjoy a comfortable feel, clean lines from the precision applicator, and 11 shades made for finding your look.
Want to spend less time touching up and more time feeling polished?
✅ Color that keeps up: VelvetStay™ is designed to hold its vibrant matte look for up to 24 hours, even through eating, drinking, and talking. Less fading means fewer interruptions to your day.
✅ One swipe, bold payoff: Highly pigmented color gives you full coverage in a single swipe. The precision applicator helps you create smooth, controlled lines without the fuss.
✅ Matte, without the tight-feeling finish: Designed for comfortable wear, the nourishing, hydrating formula helps lips feel comfortable while you enjoy a smooth matte look.
Get clean, defined color without the extra effort!
Put on your color and get on with your day. VelvetStay™ lays down rich matte pigment in one swipe, while its transfer-resistant formula helps keep color where you want it through eating, drinking, and talking. The precision applicator makes a polished lip look feel easy, and the comfortable formula helps avoid that overly dry matte feeling. Choose from 11 shades, from Cozy and Sunset to Wild and Infatuated.
| Us | Others | |
|---|---|---|
| Long-wear color designed for up to 24 hours | ✅ | ❌ |
| Transfer-resistant wear to help reduce unwanted marks | ✅ | ❌ |
| Rich, full coverage in one swipe | ✅ | ❌ |
| Comfortable matte feel with precise application | ✅ | ❌ |
Keep your color looking fresh through a full day!
✅ Wear your color with less second-guessing: VelvetStay™ is designed to last up to 24 hours, with a smudge- and transfer-resistant formula that helps reduce fading and marks on clothing, glasses, or masks. Enjoy your day without reaching for a mirror after every sip.
✅ Get the bold look in one swipe: Highly pigmented color gives you full coverage and a striking matte finish without needing to layer on more. With 11 shades to choose from, it’s easy to find a color that feels like you.
✅ Enjoy a smoother-feeling matte look: The comfortable, nourishing formula helps lips feel hydrated, while the precision applicator makes it easier to apply neatly and create clean lines.
Your VelvetStay™ questions, answered
A: VelvetStay™ is designed to last up to 24 hours, helping your matte color stay vibrant with less need for touch-ups. Wear time can vary depending on your day and how you apply it.
A: Its smudge- and transfer-resistant formula helps reduce unwanted marks. It’s designed to help keep color looking neat through everyday talking, eating, and drinking.
A: VelvetStay™ is designed for a comfortable feel, with a nourishing, hydrating formula that helps lips feel comfortable while wearing a smooth matte finish.
A: The precision applicator helps you apply color smoothly and create controlled lines. Its highly pigmented formula delivers full coverage in one swipe.
A: Pick from 11 shades, including Cozy, Sunset, Wild, and Infatuated. Whether you want an everyday color or a bolder look, there’s a shade to match your mood.
FLASH SALE ENDS TONIGHT
All products at their lowest prices this year.
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